Why You Need a Published Privacy Policy

Why You Need a Published Privacy Policy

If you have a website, blog or mobile app, you need a privacy policy. Privacy policies describe what data you collect from your users and how you'll use that information.

Here are reasons why your website, blog or mobile app needs a privacy policy:

1. Build Trust

When someone sees that you have a privacy policy, whether or not they read it, there is a subconscious belief that they can trust you. To help them trust you quicker, many successful websites all around the globe display privacy safe trust seals. These digital images instantly show visitors that you have an up-to-date privacy policy. They have been proven to immediately increase the level of trust between online businesses and their online visitors.

2. Give Visitors Peace of Mind

Privacy policies effectively provide peace of mind to individuals who read your privacy policy. By explaining to them exactly what you plan on doing with their personally identifiable information (PII), they feel comfortable, stay on your site longer, and they may even refer their friends and family to join them.

3. Fulfill Third-Party Requirements

Companies like Google and Apple require that you display a privacy policy on your website. Even if you're not planning on personally collecting sensitive personal data, using a third-party service to collect data or display ads, like with Google Analytics or Adsense, it still means that you're collecting personal information and the user has a right to be informed.

4. It's the Law

Almost every state and country, as well as several state-sponsored organizations, require you to display a privacy policy. If you collect, store, or share personal data like emails, names, or payment info, you need to explain what you plan to do with your visitors' and customers' personal data.

5. Don't Get Sued

As a consequence of not abiding by the previous reason, without a comprehensive privacy policy, you risk the probability of being sued. Delta Airlines, SnapChat, Google and many more companies have all faced lawsuits over questionable privacy policies. Whether you own an online website, blog, or mobile app, you should protect yourself from potential lawsuits.

6. Keep Your Hard-Earned Money

To protect the American consumer, hefty fines are another consequence, often enforced by the Federal Trade Commission, for not displaying an active privacy policy. In 2002, the social app Path was fined a whopping \0,000 by the FTC for privacy violations.

7. Keep Your Mobile App from Being Suspended

App stores like Google Play and Apple require app developers to have privacy policies linked to their apps before they are approved. If app users can't find your privacy policy for whatever reason, your app could be suspended or worse, terminated.

8. Make More Money

Research has shown that if you are honest and upfront with people who visit your website by providing them with a privacy policy, more of them will do what you want them to do. If you are an e-commerce company, that means that you will make more money with one than you will without one. Even getting people to fill out surveys, forms, and signing up for newsletters is easier with a privacy policy.

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